How to Get Your Ideal Sunglasses Display Fixture
Sunglass display racks are vital sales promoting elements of every market space with eye-wear products. Research papers from the Point of Purchase Association International (POPAI) state that at least 70% of buying decisions are made within the store. Countless sunglass products in the stores are competing for consumer attention, so you need to be creative in how to feature your product using appropriate sunglasses display options.
Sunglass displays are more than just POP displays — when used properly they are custom designed promotional tools. They help to enhance your margins and sell more.
1. Consider the theme of your store. Think about which materials will fit best your store design. You want to highlight your displayed sunglass merchandise, but don’t want to risk to demolish the overall look of your shop choosing wrong materials and colors for your retail display. Clarify whether sunglasses are your main items or is your focus on other inventory? This decides whether or not you should accentuate your sunglass displays on high quality stylish display fixtures.
2. Understand your customer demographic. Who is going to be most likely interested in the product you are planning to showcase? In other words which group do you want to target with your sunglass line? Young or old people? Use for business, leisure or sports?
3. Analyze your eyewear product’s features. First of all regard the size, weight, shape and color of the item you would like to display on store fixtures. What is special about this product, how can you best accentuate its features on a sunglass display?
4. What is the image of your sunglasses? Think of a special feature, information or a story you want your customers associate with when wearing your sunglass products. By using graphics, banner and signs you can really make your brand image stand out.
5. Which one is the optimal display type for your items? Depending where on the retail space you are intending to place your store displays, there are many options how you can design your display rack. Floor standing sunglasses display racks are built to stand alone. Depending on the desired function and the amount of eye-wear pairs to be presented, they come in a variety of forms, styles and materials. Bigger floor displays can also serve to partition your retail space into departments. If space is scarce we recommend to go for a spinning high sunglass display stand, a 3 or 4 sided rack that can hold over 100 pairs.
A Counter-top sunglass rack is often put on top of the cash counter or near the cash wrap, it holds from 6 up to over 70 sunglass pairs often belonging to mid-range or budget lines. These displays can effectively attract impulsive shoppers to purchase items while waiting for checkout.
6. Get some design inspiration. Visit the stores of some nearby competitors and look closely at their sunglass display fixtures and store design. Another source is the internet, browse and find some displays that is closest to your needs. Take this design as your draft model for your own custom sunglass display.
7. Work with business leaders. Find reliable businesses, make judgment about their industry specific competence and compare some of their projects with other companies. Can they show proven track record, enough projects and credible testimonials? Ask for the working process, discuss your plans and demand pricing and compare again.
Once you have your desired retail sunglass display well integrated in your retail store, good chances are you will be able to see improved conversions for your featured item. It is always a smart choice to go with a high quality custom designed spinning sunglass display rack, because it provides convenience for customers, significantly improves your brand’s image and it will generate high margin sales for years.
RICH LTD is a leading designer and manufacturer of Sunglass Display fixtures with over 3500 customers worldwide. Checkout the newest custom retail designs at richltd.com
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